Second Glance

When advertising, it is always very important that you address your targeted group of audience. To catch people’s attention, companies will often simulate imagery that reminds viewers at first glance of something else. Then to keep their attention on the image, the artist will create little details that hold the audience there maybe a little longer than if they had just previously thought the image was of something else. Another important step in catching people’s attention is by using similar colors to something else that people may relate with. Well know images like fast food logos and game logos are huge factors when it comes to catching a certain type of people’s interest.

This logo is for Google web search however it confuses people at first because they assume it is for game cube. Once the logo caught the attention for the viewer it held them long enough there that they noticed details that made it stand out. These details are what changes the image from being merely a logo to becoming something else. In this image it was something as simple as just replacing one logo for another logo. Ultimately an advertisement scheme that was handled very well. But some alterations in familiar imagery can hold a much more powerful meaning. For instance in a credit card project that I am doing in class, I am trying to recreate a credit card while changing the underlying meaning behind it. It is very important for me and everyone else trying to use a familiar objects to properly reproduce the image so it pulls of the astonishment felling in the audience. One that catch has been obtained I can them add my details to get across the point I am trying to achieve.